Your online reputation determines how your customers perceive your brand or service. While social media allows you to get in touch with your customers instantly, it is a two-edged sword. Customers often resort to social media to voice their love (or hate) for brands, reaching out to them for product/service information, troubleshooting, show brand love or to complain. Most important of all, social media has emerged as an effective customer service tool.
Online Reputation Management harnesses the power of social media to enable positive interactions with customers and give a stellar customer service in the process.