NourishCo, a joint venture between Tata Global Beverages Limited and PepsiCo India Holdings Private Limited is keenly focused on enhancing the hydration category in India. They came up with Himalayan Orchard Pure, a new line of drinking water available in 3 natural flavours: Peach, Strawberry & Apple. The bottled were sourced at Paonta Sahib, Himachal Pradesh (same as Himalayan).

NourishCo wanted to:

  • Increase awareness for Himalayan Orchard Pure.

  • Leveraging the association with Masaba, to characterize Himalayan Orchard Pure as a lifestyle accessory.

  • Bring to life, the proposition of naturally flavored Himalayan Orchard Pure water.