Nokia to Microsoft - We launched the 1st mobile brand to start its journey in Social Media
2007-2009
- Started with Orkut Campaigns
- Tech Blogs on mobile tips and tricks
- Advocating smart phones and how to guides in tech forums
Incepted the concept of influencer marketing in India
- Conducted Blogger meets to engage tech enthusiasts and showcase what new age technology can deliver
2010-2012
- Launched its presence on Facebook and Twitter in 2010
- Developed the community as the 2nd largest on Facebook in India
- Launched the 1st Windows phone [Lumia 800] in 2011 via a large scale digital activation
- Successfully executed the new Windows brand campaign 'Amazing Everyday' nationwide
- Launched a guerrilla campaign called 'Blow Away by Lumia' that became a huge hit, positioning Windows Lumia as the fastest smartphone platform
2014-2016
Launched a series of flagship digital campaigns over the years, such as:
- Your Wish Is My App
- Zoom Reinvented
- See More
- Activated a community of over 1 Million influencers and fans across Nokia over the years.