Nokia to Microsoft - We launched the 1st mobile brand to start its journey in Social Media


  • Started with Orkut Campaigns
  • Tech Blogs on mobile tips and tricks
  • Advocating smart phones and how to guides in tech forums Incepted the concept of influencer marketing in India
  • Conducted Blogger meets to engage tech enthusiasts and showcase what new age technology can deliver


  • Launched its presence on Facebook and Twitter in 2010
  • Developed the community as the 2nd largest on Facebook in India
  • Launched the 1st Windows phone [Lumia 800] in 2011 via a large scale digital activation
  • Successfully executed the new Windows brand campaign 'Amazing Everyday' nationwide
  • Launched a guerrilla campaign called 'Blow Away by Lumia' that became a huge hit, positioning Windows Lumia as the fastest smartphone platform

Launched a series of flagship digital campaigns over the years, such as:

  • Your Wish Is My App
  • Zoom Reinvented
  • See More
  • Activated a community of over 1 Million influencers and fans across Nokia over the years.