Objective
Microsoft wanted to come out at a thought leader in the smartphone market with its Windows-powered Nokia Lumia phones. The central idea behind ‘Your Wish is My App’ campaign was to place Windows at the top of the app ecosystem by empowering Windows smartphone users to share their app ideas.
Won Best Social Media Campaign of the Year Award
Strategy
Execution
App Ideas Collected During Campaign
App Ideas Collected Trough Twitter
Conversations Generated Within 4 Weeks
Reach Within 4 Weeks
Twitter Contests Executed
Twitter Mentions Generated
Twitter Impressions Generated
Twitter Reach Generated
Facebook Likes Generated
Facebook Comments Generated
Facebook Shares Generated
Facebook Impressions Generated
Facebook Reach Generated