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Kurkure Family Express – BloggersMind

OBJECTIVE:

NourishCo, a joint venture between Tata Global Beverages Limited and PepsiCo India Holdings Private Limited is keenly focused on enhancing the hydration category in India. They came up with Himalayan Orchard Pure, a new line of drinking water available in 3 natural flavours: Peach, Strawberry & Apple. The bottled were sourced at Paonta Sahib, Himachal Pradesh (same as Himalayan).


NourishCo wanted to:


  • Increase awareness for Himalayan Orchard Pure.

  • Leveraging the association with Masaba, to characterize Himalayan Orchard Pure as a lifestyle accessory.

  • Bring to life, the proposition of naturally flavored Himalayan Orchard Pure water.

OBJECTIVE:

NourishCo, a joint venture between Tata Global Beverages Limited and PepsiCo India Holdings Private Limited is keenly focused on enhancing the hydration category in India. They came up with Himalayan Orchard Pure, a new line of drinking water available in 3 natural flavours: Peach, Strawberry & Apple. The bottled were sourced at Paonta Sahib, Himachal Pradesh (same as Himalayan).


NourishCo wanted to:


  • Increase awareness for Himalayan Orchard Pure.

  • Leveraging the association with Masaba, to characterize Himalayan Orchard Pure as a lifestyle accessory.

  • Bring to life, the proposition of naturally flavored Himalayan Orchard Pure water.