Honda came up with a unique idea to bring alive how Amaze is the ideal car for Indian roads – performs the best in any terrain, any location.
The Longest Drive through Amazing India campaign documented the journey of a single Honda Amaze car as it travelled across India, covering more than 200 towns and 23,000 KMs.
The mandate for Bloggers’ Mind in this campaign was to generate sustained buzz and conversations around the 55-day Amaze journey and also to drive home the message that Amaze is the ideal car for Indian roads.
Conceptualized a 4 pronged strategy.
Execution:
Influencers Engaged
Influencers Category
Span of Campaign
Tweets Generated
Reach From Twitter
Impressions From Twitter
Blogs Generated
Reach From Blogs
Guinness World Records