SONGITA BANERJEE
Founder and CEO
20+ years | Digital Advocacy | Image Management | AI | Tech Start Up Engine
It was when Orkut and MySpace were at their peak when I decided to step out my comfort zone, having established my credentials in the PR world for a good number of years. The only thing I knew back then was that I had to do something in the Internet space. Yes, that’s how vague it was. And the rest is history!
“Unless you jump into the ocean, you will never know how to swim.”
That was the key driving factor for me when I decided to launch Bloggers’ Mind. I still remember, back in 2008, one of the favorite slides that I pitched vigorously to brands showed a picture of firefighters sitting and posing for a photo, while the house is on fire right behind them! This was to make brands realize that they need to listen and know what customers feel about their brand, as opinions multiply and they do matter. I’m proud to say, that we’ve grown and learned as a team over the last 10 years and we continue to strive to do things better & bigger, every day!