We are a Digital Analytics & Word of Mouth Marketing company with expertise in Social Media, Digital Marketing, Advocacy and Public Relations.

Where is digital marketing today?

  

92% of consumers trust recommendations from friends/peers more than any form of advertising and the same has gone up by 40% since 2007. 70% of consumers refer to online reviews before making a purchase decision. 81% of consumers are influenced by their friend’s social posts. 26% of the population influence purchasing activities of the other 76%. With a tornado of conversations storming the web in real time and the growing media consumption on multiple screens, brands need to have an always on, platform wise, location wise and real time approach.

 

Bloggers’ Mind works closely with brands in understanding their business challenges, deep dive into the stream of online conversations to gauge what consumers are discussing, analyze current perception and propose a holistic digital strategy that is executed across social media digital platforms.

 

We build communities and nurture consumers to become our advocates
We manage reputation for brands by making friends with them and converting the fence sitters too
We co-create ideas and collaborate with bloggers, influencers and the community to generate conversations
We conceptualize and execute ideas that instigate people to join the conversation & share amongst their peers
We help brands generate positive stories through product trials and advocacy workshops 
We build hi impact outreach programs for brands by providing a centralized lab environment and optimizing campaigns across networks
We extend analytics intelligence based on online conversations, social sharing pattern, purchase pattern and demography

We are a Creative, Analytic and Relationship driven company. We are the Word of Mouth people. 

research and analytics

We track & analyze buzz as it happens
We inform & recommend immediate action
We recommend strategy by gauging the impact of your actions
We give you intelligence based on consumer’s location, purchase behavior and social activities

  • - Airports
  • - Family restaurant
  • - Fast food chains
  • - Market places
  • - Cafes and lounges
  • - College campuses

+

content development

  • - Build campaign communication across platforms and channels
  • - Optimize campaign communication & messaging basis the reaction and engagement levels
  • - Tweak campaigns by platform, by budget, by communication & by influence

+

community management

  • - Building and harnessing communities on social platforms for brands
  • - Advocating new products & solutions to trigger high interest amongst consumers
  • - Being a pal with the consumers, learn more about the product and helping them resolve service issues.

online reputation management

  • - Tracking negative feedback, connecting with the consumer and resolving it with support from the care department - "every negative sentiment can be rewarding when converted into positive one :)" 
  • - Utilize advanced ORM tools and dashboards for real time response and communication

blogger and influencer management

  • - We have built some amazing relationships overtime with influencers
  • - Be it tech, auto, lifestyle, fashion, luxury, music, food or travel - you name the genre and we have it! From product trials, advocacy workshops, digital activations to offshore junkets, we do it all 
  • - We work on a long term approach, wherein each blogger and influencer becomes a part of our family

Public Relations

  • - We engage your brand with digital and traditional media
  • - We craft your PR and communications strategy
  • - We build your editorial calendars
  • - We assist in building buzz for your brand, management and teams
  • - We manage your perception by building positive word of mouth
  • - We help you garner and develop strong relationships with senior editors, journalists and bloggers

Digital & SEO

  • - Websites
  • - Micro sites
  • - Media buying